CHERISH Biography
Cherish is an American R&B and pop quartet consisting of the sisters Farrah King (born 1984), Neosha King (born 1986), and twins Felisha and Fallon King (born 1988). The four sisters who comprise R&B group Cherish have the rare combination of talent, intelligence, and beauty that music scouts look for when trying to assemble the perfect group. Thing is, nothing about the Atlanta-based group is manufactured. Farrah (22), Neosha (20), and twins Felisha and Fallon (18) are naturally sophisticated enough to appeal to grown folks yet edgy enough to wow younger audiences. The four sisters are originally from Atlanta. The group is signed to Capitol Records and Sho'nuff Records."My style is really more cool and laid back," Fallon says. "I'm the lowest note out of the group and I have sort of a soothing, airy feel to my voice. Farrah's the sophisticated one in the group. Felisha and I are kinda tomboyish while Neosha is the sexy one. She's the soprano. We all have our unique sound."
Having penned most of the songs on Unappreciated, their first album for Sho'Nuff/Capitol, each member of Cherish brings her own flavor to the group, resulting in a knock-out musical presentation that ranges from sassy to sensuous to crunk. "We write the music that we can relate to, that we want to dance to and get crunk in a club to," Felisha says. "It's definitely a good thing when you can portray your style and what everybody else your age, older or younger, is listening to."
The infectious lead single "Do It To It," produced by Don Vito (Jagged Edge, Mya), finds Cherish coming out the gate fresh and sassy with a sexy street sizzler that is a sure bet for the clubs and the airwaves. "All four of us put our heads together for this song," Felisha says of the cut, which features a guest rap from Sean Paul of YoungBloodZ. "We put our ideas down and thought about what young people wanted to hear nowadays. Being from Atlanta, we had to add that A-Town feel to it. We gotta represent where we're from."
Also on Cherish's musical menu are a variety of ballads and up-tempo joints that talk about life, love, and relationships from the perspective of young women documenting the various stages of dating. The enticing ballad "Whenever," produced by Jasper (Nelly, Christina Aguilera, Monica), for instance, features Cherish detailing how a friendship can eventually lead to romance. Then there's "Ohh," which addresses indecision about how seriously to take your relationship. "This is the song that is basically saying you don't know if you're ready or not," Felisha says. "Show and Tell" wraps it all up. "This song is saying, 'Okay I'm ready. No more talking about it. Show me what you got,'" Felisha explains.
Complementing Cherish's distinctive, far-reaching sound is the production handiwork of super producer/Sho'Nuff CEO Jazze Pha, as well as Dre & Vidal, Jasper, Don Vito, and Adonis. The girls say they typically look for producers who can build songs around their concepts. "Because we write so much, we like producers that can build a song around what we do," Fallon reveals. "If they can produce around our ideas, that is wonderful, perfect chemistry. We like people that bring heavy beats. We love the chemistry that we have with the producers on our album."
No strangers to R&B fans, Cherish first hit the scene in 2003 under the wing of producer/label exec Jermaine Dupri. The girls' super tight harmonies and fresh flavor made fans take notice. Still, the world only tasted a tiny morsel of the smorgasbord that Cherish can bring to the table the first time around.
"The difference is that now we're older," Farrah says. "Our music sounds a little bit more mature."
"On the first album we didn't write the way we wanted to," Felisha adds. "On this album, it's different because our music is actually coming from us in every aspect, in every way."
As Fallon, Felisha, Farrah and Neosha prepare themselves and audiences for their return, they are not concerned about finding their place in the music industry. Whether they have competition or they stand alone, Cherish says this is their time. "It really doesn't matter if there are a lot of girl groups or if there's just one," says Felisha. "Everybody has their own style, their own uniqueness. The four of us have our own style to set us apart from Destiny's Child or EnVogue or any other girl group that's out right now."
~Written by Record Label » VIEW CHERISH LYRICS